Steal My Style

More Front Room – Clothes for the Busty #Bosslady

Style fashion beauty blog Calgary

You’re in a fitting room trying on a button-down shirt that you immediately gravitated to when you saw it hanging on the rack at your go-to store. You wander around picking up a few other things to try on and slowly make your way to the fitting room. You strip down and start trying on clothes. You get to the perfect button-down. You start doing up the buttons, look in mirror and you immediately get that familiar feeling of dread when you realize the perfect shirt doesn’t fit you perfectly. To be more specific, it fits you perfectly everywhere except across the chest. It’s pulling exactly where you need the fabric to lay perfectly flat. The very place you don’t want everyone’s attention. You sigh realizing the shirt can’t be saved. It’s a no. You get dressed, walk out of the fitting room and hand the shirt over to the sales associate and walk away.

Sound familiar? Every woman, no matter their size or shape, has tried on something beautiful with the hope that it would look fabulous only to see that it doesn’t translate to actually working their body. This experience can be particularly acute for women that are busty. So, when I was told about a Calgary woman who designs and creates clothing specifically for professional women with DD and larger breasts, I knew I had to meet her.

Meet Melanie Love: creator, designer, founder and boss lady of More Front Room.

Style fashion blog street style beauty blog Calgary Canada

Melanie is immediately engaging. She dives right into the issues facing busty women. She tells me that Sofia Vergara has to have corsets built in to her dresses. If Sofia Vergara, a celebrity with an army of stylists to help her, is having to completely restructure her clothing to accommodate her curves than how can you, your best friend or colleague manage? Melanie previously worked in the high-powered and male dominated world of finance analysis on Bay Street and Wall Street. She explained that when you’re standing next men in “$10,000 suits and $20,000 watches” and you’re wondering if the safety pins you’ve used to close your own pricey blouse are showing, it can affect your feeling of belonging. Melanie knows that she isn’t alone. With 30% of women wearing a D cup or larger, the demand for stylish and well fitting clothes is there.

Melanie is a self-professed “style moron” but I beg to disagree. When we met she was wearing a classic pair of tailored cigarette pants with one of her own Zip Front Peplum tops. She looked effortlessly stylish and confident which are the raisons d’être of her designs. Melanie said that she thinks about her designs like math equations – lines and angles and brings that skill set to the business of More Front Room as well. Despite her firsthand struggles, finance background and ability to determine a need in the market she still asked herself, “Who the hell am I to do this?” I can tell you that she’s the perfect person to do this.

Style fashion blog street style beauty blog Calgary Canada

The market for clothing that accommodates busty women is still wide open. According to Melanie there are less than 10 competitors in the marketplace GLOBALLY. The fashion world is slowly starting to pick up on the demand for clothes that are not made for women with curves. Companies are missing out on major $$$ by not designing for real women with real curves. IBISWorld reported that the plus-size market alone is worth $9 billion. (Keep in mind that More Front Room clothes are made for women that have a DD to JJ+ chest and that although some customers might be more curvy all over the clothes are specifically designed to deal with breast size related fit and fashion issues.)

Melanie pays close attention to fabric selection and design process and it’s noticeable when you see and touch the clothes yourself. (The pieces are also all made in Vancouver which is amazing!) The pieces she creates are “wardrobe workhorses” so that you can wear them in a multitude of ways, all the time. With four upcoming fall releases planned, plus a special holiday collection, Melanie is thinking about the day-to-day needs of every professional women who needs clothes for everyday business meeting, to afterwork cocktails and the corporate holiday party. She summed it up best by saying More Front Room clothes are for “the woman who knows what she’s talking about and needs to look the part.”

You can shop online by visiting More Front Room.

You Might Also Like

No Comments

Leave a Reply